Select Page

4 Reasons Branding will Make or Break your Company

by

As we get closer to the final deadline for entering your Seattle company or start-up to win $3,500.00 in branding and website design (May 31st), we’re getting really excited about working on a whole new set of physical branding for the winning company. Branding is vital to company success, and we’ve seen good branding make or break a company.

 

1). Brand Recognition is Heavily Reliant on Good Branding

 

This is especially critical for small businesses to get down, because brand recognition increases trust and sales. People buy from companies that they trust. Because customer brand recognition happens almost instantly, companies that brand poorly are stuck with their decision as long as they maintain the same customer base. I’ve seen companies with poor brands make very few sales, but upon switching to good branding, make no sales, simply because their market was stuck in their previous, poor branding.

 

2). Good Branding is Forever

 

On the other hand, look back at companies that have started with good branding- Apple, Nike, and BMW. Though their logos have evolved with the company, they’re still basically the same logos that they started with. What are three of the most successful companies today? Three companies that stuck with great branding.

 

3). Bad Branding Provides Poor Direction

 

If good branding provides good company direction, bad branding does the exact opposite. What are your company goals? What direction would you like your company to head? What kind of products do you want to hand to your customers? The answers to those questions should be in line with your branding, and as your company develops with good branding, your products and company experience should follow.

 

4). Good Branding Attracts Ideal Customers

 

Here in Seattle, I can walk down the street and point out businesses to you, and who they’re trying to attract. Florists trying to attract brides will use logos complete with swirls and swash. Jean companies trying to attract young hipsters will plaster their flat, classy, logos onto their shop windows. If your branding represents your company well, you’ll attract your ideal customer, making your company the best it can be.

Ultimately, our goal is to get you great branding, and help you company succeed. If you’re local to Seattle, fill out our entry form, and you might be the winner of our branding and website package! Enter here.