In today’s economy, no matter what field you are in, it pays to have a good web presence. This is how you will get found, how people learn who you are, and when you are a lawyer, your website can tell visitors what your areas of expertise and specialties are.
The one thing you can be sure of is that you do need a website. After that, the only thing left to do is develop a site that will bring traffic to your site, as well as through the door at your law firm. So then, what should a good law website include? There are actually three key elements to focus on.
A Stunning Front Page
Before even beginning to think about what should be included on your front page, it is important to understand what is meant by ‘stunning.’ Yes, it should be artfully created so that it is pleasing to the eye, but that alone doesn’t make for a stunning front page.
What you post on that page is of vital importance, so try not to make it too busy. Keep it as simple as possible so that it is easy to navigate. This is where you’ll give a brief description of what it is you do. Are you a personal injury attorney or perhaps a corporate lawyer with a specialization in real estate? Keep it short, sweet, and to the point.
An Easy to Find Bio
Anyone who surfs the web to any great degree knows that there are some websites where the “About Us” page is difficult to locate. It’s like trying to find a needle in the proverbial haystack. Wherever you place your link on your front page, make it visible with just a glance. But, what information should you include on your bio page?
You can highlight your accomplishments like completing a two-year course in one year with a fast track law degree. Imagine being able to say that you completed your fourth year of undergrad work at the same time as your first year of law school. That’s an amazing accomplishment, but even better than that, you will be out in the field at least a year ahead of most law students.
Don’t Forget to Tell Them How to Find You!
Also, keep your contact info highly visible as well. Some attorneys provide a little map of the area where their office is while others give a Google Maps link for directions. If you want to give them an option to contact you online, you can use a simple contact form for them to complete.
Perhaps you’d like to have a chat feature if you have office personnel available during business hours to respond to any questions they may have. While office staff can’t answer legal questions, they can do a bit of prompting to discover what that potential client needs and if is something your office can handle.
Wrapping up the Bare Necessities
Every good law firm website should include a minimum of these three features, but industrious attorneys also like to provide informative content for visitors to read. Just remember to keep your website visually appealing and easy to navigate. It should be responsive for mobile visitors to view well.
You can build your practice easily with the right web presence. With these features as a foundation, that’s just what you’ll have – one totally awesome law website.