After working with Coffee Times Coffee House a few months ago and creating a top ranking website for them, they approached us about working with Keeneland race track on new packaging for the coffee that they provide to the race track. Keeneland is departing from their track-centered branding, and moving the gift shop into a maker-oriented store, which allows great visibility for the companies that provide items to the gift shop. Coffee Times is one of those shops that has provided fresh ground Lexington coffee to the track over the years, and being the firm that gets to flesh out their new branding is really rewarding.