As a small business owner, you’re going to be wearing many different hats and have several various roles you’ll need to take on. While a social media strategy may be important to you, it’s possible you don’t have the time to fully dedicate yourself to developing it.
This is why you not only need to hire employees to help you, but you also have to understand the framework and the best practices for being successful. Use the following guidelines to help you get started in the right direction so you can reach your goals and build a strong following of loyal customers.
Assign Roles & Responsibilities
You need to understand that managing your social media pages and strategy is a full-time job. It’s not enough to post whenever you have time or feel like it because your audience will soon be turned off by your inconsistency. It’s a wise idea to hire help and assign roles and responsibilities so you have a small team of people who are committed to growing your social media following and establishing your brand voice. You’re going to be busy attending to other initiatives and may not always have time to think through what you want to post and when. Rely on others to help you out so you don’t have to take care of all the details yourself.
Spend Money on Training Yourself
It’s important that as a business owner you take the time to train yourself and invest in your own personal development. If you’re short on funds and need extra money fast consider taking out personal loans so you don’t have to put off this initiative any longer. There are a wide variety of social media training programs out there that will help you get the education you need to be successful in the workplace. The more you know and the more confident you feel with your abilities, the better off your employees and company as a whole will be as you engage on social media.
Set Goals & Monitor Progress
Another tip for successfully running your social media at your small business is to set goals and monitor your progress. Incorporate social media into your overall marketing strategy so everyone’s onboard and knows what you’re trying to accomplish. Avoid thinking of it as a separate entity and work it into your overall business objectives. Also, come up with metrics and track how you’re doing so you can adjust or make necessary changes as time goes on. Come up with a posting calendar and schedule and set specific days when you’re going to sit down and review your overall progress.
Study Your Target Audience
As a small business owner, you’re going to want to know who your target audience is for many reasons that even go beyond social media purposes. Therefore, it’s a wise idea to study your target market and figure out your ideal customer and their spending habits and personality traits. Knowing these types of details will help you to start better conversations online and post content that grabs and holds their attention. Create a persona for your desired customer and then find out what platforms they enjoy the most and start to build relationships with them online.
Decide which Platforms are Right for You
Your biggest mistake will be trying to spread yourself too thin and attempting to keep up with posts on all the social media platforms that exist. It’s in your best interest to know where your target audience is spending the most time and to engage more on these channels. Also, consider your industry and if you’re a more visual brand such as in home goods because then you may want to focus on Instagram, for example. Keep in mind that not all platforms will be a good fit for your products or services or your brand. Be picky and choosy and spend your time wisely when it comes to engaging on social media.
Write Quality Posts
An additional piece of advice you want to take into consideration when it comes to your social media strategy is to commit to writing quality posts. For example, don’t simply slop together a bunch of text and settle for mediocre when it comes to promoting your brand. Come up with creative and interesting tidbits of information to share and then review it to make sure it sounds how you want and doesn’t contain any spelling errors. Keep in mind that over posting can be annoying to your audience and they may stop following you all together if you’re always in their feed. Also, include clear and vibrant images and graphics whenever possible to help get the attention of users.
The truth is that you’re unlikely to find immediate or overnight success on social media by simply launching your individual pages. It takes a lot of time and effort to secure a group of dedicated followers who are willing to spend their free time engaging with you on a regular basis. What’s important is that you remain patient and don’t try to rush the process of making it big on social media. You’ll be doing yourself a favor by always being consistent and responsive and openly and honestly communicating with your audience. Remember that it takes time to develop relationships and build trust both offline and online.
Technology can be overbearing and confusing at times, but that’s no reason to shut it out completely. Tools such as social media are excellent solutions for your business and you should consider dedicating more time to this area. Utilize these tips to help ensure you’re tackling this project the right way and are giving yourselves the best chance at being successful. Remember that you’re in the public eye and anything you post can be seen by consumers, so always handle this responsibility with care. Let this be a chance to showcase your brand in a positive light and send a message to your audience that you’re always available for engaging in conversation, hearing complaints and accepting feedback.