Maybe it’s the organization (thingsorganizedneatly) and simplicity of the shots, or maybe it’s the general coloring, but the composition of this style has always appealed to me. I’m not sure what the origin of the style is, but on theburninghouse.com, they describe it as such:
“If your house was burning, what would you take with you? It’s a conflict between what’s practical, valuable and sentimental. What you would take reflects your interests, background and priorities. Think of it as an interview condensed into one question.”
The style is versatile and has also been used in branding packages as you’ll observe below:
